We are advocates of collaboration and moving with the times. So, when Sitruna responded to one of our integrated campaigns, we jumped at the opportunity to produce their first B2B direct mail campaign through our 360-degree service.
The first task was to format B2B data obtained from the web, making sure it looked the best when printed and was postal friendly. Postcard artwork from Sitruna was clean and fresh with a great opening line, offer, and call to action. Adding a postal indicia and return address made it Royal Mail ready, and after taking Sitruna through our proofing process including pre-print and pre-personalisation, we were ready to print and mail.
It went really well, and we are planning some more campaigns in 2024.
Stephen Harris, Founder of Sitruna
This campaign is a great example of how online companies can use print and direct mail as part of an integrated campaign to help drive sales initiatives in a crowded market.
David Saunders, Founder of Kingsline
