Programmatic Direct Mail

Programmatic Direct Mail Campaigns

An approach that marries the precision of digital targeting with the tangible benefits of direct mail, using data and automation to reach people at the right moment.

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Tell us what should trigger a mailing

What is programmatic direct mail?

Mail that reacts, rather than mail that is scheduled

Explore our innovative approach that marries the precision of digital targeting with the tangible benefits of direct mail. Leverage data and automation to craft campaigns that speak directly to your audience, ensuring timely and relevant communication.

The trigger can be almost anything a system can see: a form completed, a first donation made, a product browsed, a renewal approaching. Our data services shape the file and our workflow development turns the signal into a printed pack, often the same day. See it working in theCompassion case study.

In practice

Three things programmatic changes

The format is still print. What changes is when it goes out, and who decides.

Data driven precision

It utilises detailed insights to ensure that the marketing messages are timely and highly relevant to each recipient, rather than arriving on a schedule that suits the print calendar.

Multi channel integration

This approach allows for a seamless experience across various platforms, enhancing the overall impact of marketing strategies. A mailing becomes one more channel in a joined up campaign rather than a separate exercise.

Personalisation at scale

Enables custom tailored communication for each individual, significantly boosting engagement and effectiveness of campaigns, with no practical ceiling on volume.