Working closely with The Drummer Agency, we produce daily communication for Compassion’s supporters throughout their child sponsorship journey, from their initial welcome pack to a departure pack when the programme has completed, with regular updates and written letters from their child sent throughout their sponsored time.
Why a daily rhythm matters
Because the pack a supporter receives depends on where they are in their own journey rather than on a campaign calendar, the work runs as a daily data and production cycle rather than a series of one-off mailings. Our workflow system picks up the day’s data, matches it to the right format and triggers print, enclosing and despatch.
